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Branding Guidelines
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The Southern Association for College Student Affairs (SACSA) has a strong and recognizable brand and visual identity. All official uses of the SACSA brand and logo must follow the guidelines outlined below, including wordmarks, colors, and standards unless otherwise specified for the annual conference or other major events, programs, or campaigns. We encourage you to download our branding and visual identity guidelines.

Before distributing materials on behalf of the association, please send to the V.P. of Marketing for approval to ensure alignment with association standards and method and timing of distribution aligns with goals of the materials and association messaging.

Approved Logos

The official SACSA primary and secondary logos are available for download below. To be inclusive and align with ADA guidelines, when using the logo on a background other than white, consider a lighter color to ensure readers can identify the organization's name. The logo may be used in black and white when needed. To download, right click the logo and select "Save As."

Primary Logo


Secondary Logo

70th anniversary logos


Approved Fonts

The following fonts are the only approved fonts of SACSA:

  • TW Cen MT used for: headlines, in all caps
  • Calibri used for: all general uses, all variations

Approved Color Platte 

The following colors are the only approved colors of SACSA:

Primary colors


HEX #1a365e
RGB (26, 54, 94)
CMYK (72, 43, 0, 63)

HEX #017bba
RGB (1, 123, 186)
CMYK (99, 34, 0, 27)

secondary colors

HEX #e7e7e7
RGB (231, 231, 231)
CMYK (0, 0, 0, 9)

Contact Us

Ph: (912) 344-2510
Fax: (912) 344-3468

Our Mission
The mission of the Southern Association for College Student Affairs is to advance:
  • Opportunities for professional development;
  • Scholarship, research, and ethical practice; and
  • Understanding of issues impacting students and the student affairs profession, while fostering our core values of inclusiveness, professionalism, and collegiality.